Our Founding Story
Growing up in the vibrant township of Umlazi, my love for hip-hop was born from getting my hands on the latest mixtapes featuring the likes of Lil Wayne, 50-Cent, Eminem, T.I and Jay-Z to name a few. These would influence the way I spoke, dressed and saw the world around me. Inspired by the rhythmic beats and poetic prowess of the genre, I spent my early teenage years chasing a dream of becoming the next big rapper. 
However, my path took a different turn. While my rap career was short-lived, it served as a crucial bridge to a newfound passion: sneaker culture. The beats may have faded, but the sneakers stayed—an enduring symbol of style, status, and self-expression. From a young age, I was captivated by the global sneaker scene. The internet and social media became my windows to the world, allowing me to see beyond Umlazi to the bustling streets of New York, Tokyo, and London.
I was mesmerized by the sight of my favourite rappers, actors, and influencers flaunting the latest Air Jordans and Yeezy’s. Soccer players donned Air Jordans before matches, basketball players were always dripping in the latest J’s, and YouTubers showcased the hottest hyped sneakers and luxury streetwear.
This cultural immersion ignited a fire within me. I realized that while South Africa had its homegrown brands, there was a unique opportunity to blend local expertise with global trends. I didn't see a gap for another local sneaker brand; instead, I envisioned a platform that could bring the world's most exclusive sneakers to South African shores.
Along this journey, I met my co-founders—individuals who shared my passion for high fashion and hyped sneakers. We were united by our love for the culture and our desire to create something extraordinary. Combining our diverse skills, expertise, and experiences, we embarked on a mission to launch RareStep.
Inspiration & Mission
At RareStep, we’re not just a sneaker marketplace; we’re a bridge connecting South Africa to the vibrant global sneaker scene. With our extensive network and strategic partnerships, we bring the world’s most coveted sneakers right to your doorstep. Explore our curated collection of authenticated, exclusive, and limited-edition sneakers, sourced directly from the hottest releases around the globe. From the streets of New York to the fashion capitals of Europe, we have access to a diverse range of styles and sizes, ensuring that every sneaker enthusiast finds their perfect fit.
Whether you’re searching for the latest Nike’s, Yeezy’s or iconic Air Jordans, RareStep is your passport to the global sneaker culture. Shop with confidence, knowing that each pair is meticulously authenticated and backed by our lifetime authenticity guarantee. Join us in celebrating the fusion of South African sneaker demand with the limitless possibilities of the global sneaker supply. Start your journey with RareStep today and step into a world of rare and exclusive kicks like never before. 
Our Pillars/Values
Our company is built on exclusivity, premium quality, authenticity and equipping our customers with the ability to express themselves through their sense of style.
We pride ourselves in only stocking 100% original sneakers and streetwear, all our items undergo a strict TWO-FACTOR AUTHENTICATION process which is why we offer a lifetime authenticity guarantee for all our items, where if you can prove that anything we have sold to you is fake, you will be refunded, no questions asked
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